junaid ahmed
writer, journalist, teacher

social media

Trivium Knowledge Guild

The social media strategy I created for Trivium Knowledge Guild, an educational consultancy, was all about getting engagement by, well, educating. My work includes A/B testing, post design, script writing, analytics, advertisements, captions, and thumbnails.

The Green Line called me in to give their socials a boost. In addition to helping this innovative news outlet define its brand voice, I did A/B testing, wrote captions and calls-to-action, created a long-term strategy, and built a socials style guide.

youtube

I made YouTube videos for a channel in the writing and essay help space. My work covered script writing, recording, editing, thumbnails, and analytics monitoring. 

Will Smith slapping Chris Rock at the Oscars

legacy instagram

Here are some Instagram posts from the long lost pre-video era of social media, when people simply posted a photo and wrote a pithy caption. For more recent posts (including reels and highlights), click the chipmunk below.

o.b. chip's writing tips logo
cpu overclocking interface (blue background with ominous red warning text)
icy trees during an ice storm in toronto
meme from metal gear solid V. What happens in Mother Base, stays in Mother Base
shot of a van arriving at a campsite at 4am
early attempt at an instagram post that references Rush Hour in tandem with a new chicken and waffles restaurant.
close-up of vanilla coke, pakola, blackberry ginger ale, and pineapple fanta
a young man holding multiple bags of utz potato chips in a sunny suburban neighborhood
a female police officer in Roatan, Honduras
a man and a cardboard box on a park lawn. Both are shadowy because the sun is behind them.
a Toyota Celica after waxing. Wax has not been buffed out yet.
two people dabbing in front of a "this is success" sign. Big draping sign in red.
a failed Steve Harvey impersonation.

facebook

I spent a year managing and promoting the U of T Karate Club’s Facebook page, as part of a multi-channel strategy that doubled enrollment in the succeeding year.

Facebook page guidelines
kids dabbing at a karate tournament.
karate camp training facilities
images from a karate tournament