fundraising
Major gifts, cases for supports, grant applications, donor reports, advancement marketing, impact stories – scroll down to learn about the fundraising writing I did at the University of Toronto.
For writing geared towards an investor audience, check out my MaRS and Toronto Star articles.
Brand Hub @ U of T
I worked as a senior writer in one of the top fundraising teams in Canada – Brand Hub at the University of Toronto. This team is tasked with fulfilling the requirements of the university’s record-breaking $4 billion dollar Defy Gravity campaign. A huge burden and an insurmountable task, you would think, but they exceed their financial targets every year.
I wrote proposals, cases for supports, annual reports, impact stories, brochures for potential donors and investors, and more.
I researched and wrote on topics as varied as the need for fungal biobanks to address the next climate emergency, to creative mixed-use housing initiatives that will solve Canada’s housing crisis.
For samples of my writing, get in touch with me at junaidahmedwriter [at] gmail.com
Truth be told, I can’t draw as well as I can write. Thankfully I know an artist who can save me from drawing stick figures with my copy.
brochure for stakeholders
I came up with this brochure as a Senior Writer at the University of Toronto’s Brand Hub – an agency that not only serves all departments and organizations in the university but also carries out the university’s $4 billion dollar Defy Gravity campaign. The target audience of this brochure? Investors, philanthropists, CEOs, and other members of the Canadian innovation & entrepreneurship community. Everyone attending the grand opening of this building at the university’s Scarborough campus got a copy.
^^^Click the picture to see the whole brochure.
martial arts poster
People notice stereotypes because they are embedded in the public consciousness. Why not capture someone’s attention with a stereotypical karate phrase and teach them what it means and where it comes from?
supamayne
It began as a ridiculous (but fun) plot device to bring two very different characters together in a short film. Supamayne went on to be the star of the production. I designed these posters to tell the story of a mysterious thief who only steals groceries. He’s an outlaw with legendary hops and a swagger to match. In other words, he’s a hip hop-themed spoof of Superman.
education business posters
It’s old-timey, but it works. A new business needs grassroots outreach to get some buzz going. These posters were made to attract the first few clients and hook them into our website.
invitation card
Written for our newest members. Designed to give them a double dose of our brand and prepare them for a friendly martial artist initiation right (it involves theater rather than violence, oddly enough).
Artwork for Martial Arts Poster and Supamayne courtesy of Maybelle Leung.