editing & brand management
brands I built ![](https://i0.wp.com/naid.zone/wp-content/uploads/2024/02/arrow-left.512x321.png?resize=12%2C19&ssl=1)
![parts connexion logo](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/parts-connexion-logo.png?resize=860%2C164&ssl=1)
Do-it-yourself High-end Audio
One of the top global players in the DIY hi-fi (do-it-yourself high-end audio) space – I created a voice and style guideline for writing product ads and copy.
![university of toronto karate club logo](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/utkc-logo.png?resize=986%2C212&ssl=1)
Martial Arts Club
A martial arts club established in Toronto in 1963 – my knowledge translation, style guidelines, and website redesign initiatives helped the club double its enrollment.
![trivium unlimited logo](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/trivium-logo.png?resize=296%2C101&ssl=1)
Education Business
How do you take the very paradoxical stance that Medieval is modern? The answer is Trivium Unlimited, an education company on a mission to bring old-world writing vigour to the debates of today.
![o.b. chip's writing tips logo](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/i-write-for-acorns.jpg?resize=691%2C778&ssl=1)
Writing Tips Blog
High school students think one way and their parents think another. So why not build a brand solely for the former? O.B. Chip’s Writing Tips is friendly, honest, and never bureaucratic. It’s the kind of wacky you need in a world of standardized testing.
product descriptions – before and after
Sometimes the manufacturer offers plenty of their own product copy, only it’s not exactly, well, copy. They need a real writer to take their data and turn it into something magical, yet realistic. Customers can sniff hyperbole a mile away, especially if they’re tech-savvy DIYers in the audiophile industry.
![](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/MCap_SUPREME_EVO_SilverGold_Oil.jpg?resize=1024%2C796&ssl=1)
product manual – before and after
The product manual of this vintage table clock needed a complete overhaul. Sure, it’s a product manual, so I’m dealing with “users” rather than “customers.” But that doesn’t mean the writing has to suffer.
![Nixie 6 Table Clock](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/junaid-ahmed_nixie6_front.jpg?resize=1024%2C682&ssl=1)
Connex Nixie 6 Table Clock
The old manual.
The new manual, revamped with my writing.
academic editing
fixing dry writing
brand/content management
![screen grab of Mailchimp style guidelines](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/Junaid-Ahmed_MailChimp-Style-Guidelines.png?resize=717%2C329&ssl=1)
![screen grab of Mailchimp style guidelines](https://i0.wp.com/naid.zone/wp-content/uploads/2024/03/Junaid-Ahmed_Facebook-Page-Guidelines.png?resize=653%2C367&ssl=1)