social media
I co-founded Techne Writing, an educational consultancy and media outlet that makes complex ideas easier to understand. We’re a growing channel with several viral videos. Marketers and agencies pat us on the back for our analytics know-how, A/B testing, and brand building. But if you were to ask us, our success really comes from our research, writing, presentation skills, and improvised approach.
The Green Line called me in to give their socials a boost. In addition to helping this innovative news outlet define its brand voice, I did A/B testing, wrote captions and calls-to-action, created a long-term strategy, and built a socials style guide.
youtube
I made YouTube videos for a channel in the writing and essay help space. My work covered script writing, recording, editing, thumbnails, and analytics monitoring.
legacy instagram
Here are some Instagram posts from the long lost pre-video era of social media, when people simply posted a photo and wrote a pithy caption. For more recent posts (including reels and highlights), click the chipmunk below.
I spent a year managing and promoting the U of T Karate Club’s Facebook page, as part of a multi-channel strategy that doubled enrollment in the succeeding year.
